Tuesday, July 22, 2008

Does Technology Bring Us Together?

One of the first victims of the technology age was the letter. Think about it: when was the last time you sat down and wrote a letter, on paper and with a pen. In this age of instant gratification, we've come to a point where we are often losing face-to-face contact. I mean, where would you be without checking your email? And I know we have more than a few "Crackberry" addicts out there. The text message, certainly a time-saver and a convenience, even distances you a step further from hearing someone's voice on a telephone call. And, to be honest, I've completely "un-learned" how to write in cursive!

I'm sure you've all had that moment where you've sent an email and, being that email has no "tone" or tone of voice or body language to accompany it, the recipient misinterprets what you mean. A short reply is read as being curt or rude. A joke on your part is read as a jab by the reader. Electronic communication has made the world smaller, but in many ways it has driven a wedge between us. Its so easy to text a "hello," but whatever happened to meeting for a cup of coffee to catch up? Don't get me wrong-- technology has done amazing things for us, but, deep down, it has been at the expense of a piece of our humanity.

I think thats one of the great things about Eight at Eight. Its offline, so there is none of false statements and fake personas you find on the internet. You are sitting in front of other real human beings, exploring the possibility of romance and friendship in a real setting, not some virtual chat room. And no matter how technologically advanced we become, we will always need to EAT. So, when you sit down for dinner with people, you're engaging in an activity that has been around as long as time, sharing conversation and a few laughs in a way that isn't that far removed from how your grandparents and their grandparents shared a meal. Eight at Eight, and, for that matter, any other form of face-to-face activity, reconnects you with people. No typing, no wi-fi, no damn smiley faces made out of punctuation marks.

So, the next time you go out to catch a ball game with friends, sit down for a drink, or grab a quick bite to eat with your buddies, realize that you are sharing in experiences that cannot be replicated on your iPhone or by clicking a mouse. Technology is great and we all benefit from it, but make sure you're taking the time in your life to get back in touch with the real, the living and the breathing. And, when you get the time, grab the stationary and drop someone a line so that the art of letter-writing won't be lost forever.

Wednesday, July 16, 2008

Fashion Tips from Eight at Eight


Okay, I'll admit it: the term "fashion" is sort of pretentious, which is the opposite of what Eight at Eight is about. Let's re-title this "What to wear," shall we? The goal of Eight at Eight is for you to have a good time, to be comfortable, and to enjoy yourself. To that end, follow these tips to make sure your night out is as enjoyable as possible.

1) Wear whatever you would normally wear on a first date.
That is assuming, of course, that your first dates aren't typically at a monster truck rally or a roller derby. Our restaurants are upscale, but never stuffy, so guys-- ditch the tie, and ladies-- save the ball gown for, well, a ball.

2) Check out the restaurant's website.
You can always get the vibe of restaurant by taking a look at their website. Your confirmation emails from us will include a link to you event's destination. If the photos of the site are kicking a trendy/chic vibe, dress accordingly. If you're still unsure, don't hesitate to phone the restaurant and speak directly with the reservationist. They'll be happy to give you the skinny.

3) Jeans ARE appropriate.
Nine out of ten times, denim is apropos for Eight at Eight's restaurants. That doesn't mean you should pull out your Axl Rose knee-hole Levis. Rather, dress up your casual clothing! Women can easily transform their favorite jeans into evening wear with a nice cardigan, a dressy top, or a pair of heels. Gentlemen: a long-sleeved shirt tucked in always looks great, and a sport coat and denim is a can't lose. By the same token, though, don't hesitate to dress DOWN your work gear. By losing the tie, a dress shirt and slacks is a perfectly appropriate and classy choice. Skirts and a blouse minus the jacket makes a great first impression.

4) Remember, its about comfort and fun.
The most important thing is that you come prepared to relax and enjoy yourself. Wear clothes that make you feel comfortable and confident. The attitude you exude says so much more about you than the clothes on your back. So, in conclusion, don't sweat the small stuff. Smile, kick back, and be yourself, and you are well on your way to an enjoyable night out.

Monday, June 30, 2008

Don't Poke the Bear at the Zoo!!!


Justin, marketing & promos guru, lets you behind the curtain.

Most of you don't know me. I'm the marketing guy. You get my emails, you've seen my ads, you've more than likely attended some of my promotional events. Yet, on top of all these duties, there is one job I cherish: the only GUY in the office. I get to lift the heavy boxes, I get to the be the bodyguard for the lovely ladies in the office when we go out to events. And when on that rare occasion someone decides to take a shot at my co-workers, I get to be the D.R. (Designated Responder). Don't get me wrong-- the vast majority of our clients and contacts are terrific, kind people. I get far more friendly correspondence than anything else. However, there is a certain anonymity to email that makes people think they can say whatever they like without reproach. Uh, wrong. You see, many cowardly, unhappy souls like to belittle others to make themselves feel better, and email proves a perfect forum. Most of these unkind people wouldn't have the audacity to criticize someone face to face, but they'll happily send a snarky, rude email. And when this inevitably happens (rarely, but it does), I graciously allowed to retort on behalf of the office. Some examples:

1) Inaugural vs. 1st Annual
I sent out an email blast thanking everyone for their attendance at our "first annual Eight at Eight Beach Trip to Destin, Florida." One guy decided to take me to task.

"First annual is incorrect usage. It should be "inaugural". I prefer to spend time with people who know the difference."

Au contraire, mon ami! My response:

Dear XYZ,
We carefully considered the usage of the term "first annual" prior to sending out our email. Just to be certain, we consulted Paul Brian's "Common Errors in English Usage." According to Brian:

"Some people get upset when the “first annual” occurrence of some event is announced, arguing that it doesn’t become annual until it’s been repeated. But “first annual” simply means 'the first of what is planned to be an annual series of events'—it’s a fine expression."

We in the office find that Brian's book is particularly useful when English usage questions come up. We've included the link to purchase the book from Amazon.com should you ever find yourself in need of such a manual.

2) The Inappropriate Guy
Some of Eight at Eight's best employees are pulled right from our client roster. We always try to find sociable, outgoing, and friendly people to host our events. So, when we find ourselves in need of someone new, we comb our email list before ever placing an ad. This practice, though, troubled one of our members.Below is response to one of my coworkers:
Do I get to bang guests for free as part of my salary?  I think you should include that as a perk.  Haha, why would you send this
out to perspective customers? It lowers the perceived
value of 8at8 as a service. Why not
hire a bumb by a bridge who could enjoy the free
booze and food?

No so fast, Skippy! No one talks to my coworkers that way! "Banging!" "Booze!" My response:

Dear ABC, We frequently send out our job postings and event notices to our members, former members
and prospective
clients (note that I used the word "prospective," the appropritate word,
as opposed to "perspective," as you
did below). We've found in our 10 years of business,
which dates back to when you were a whopping
15 years old!) that word-of-mouth is the best
way to recruit both customers and employees. The vast majority of
our employees and clients
have been referred by friends. And seeing as how we are opening our sixth market in
Washington, D.C.
next month, I feel certain that the consensus is that our "perceived
value" hasn't been lowered
whatsoever as a result of our methods. And as for
"banging" guests -- You sound like such a charming guy. I can't imagine why a
25-year-old in the
prime of his life for the bar/singles scene, would have even expressed
interest in our dating service! I'm sure you're
laying pipe all over the city! Charming
guy like you?? And since you see no value in our service, I've removed you
from our
email list.


Note the spelling of the word "bum" as well. Long story made short-- don't be that guy.
Our email blasts are made to be informaland quickly digested. Nobody likes a jackass,
either. So, please enjoy your stay at the zoo. Just remember, don't poke the bears!








Monday, June 2, 2008

Your Drink Order Speaks Volumes...

The old saying lifted from the dandruff commercial about never getting a second chance to make a first impression turns out to be true. We often get feedback from our clients and hostesses that speak volumes about our dinner guests-- their drink choice.

Before we delve into this, let's be clear: drink what you like. It's your dinner, it's your liver. Likewise, most of the below statements are gross generalizations, so keep that in mind. We're just having a little fun with some of the tendencies we've seen over the year.

Wine
Red or White, it doesn't matter. It's sophisticated, goes great with a meal, and, without too much spinning and sniffing, is an unpretentious selection for your dinner date. White Zin? Your first hint should be that you can get it at Chuck E. Cheese. Avoid.

Beer
Domestic beer has struggled to overcome its blue collar stereotypes, but it alerts everyone at the table that you aren't overly concerned with appearances. You can even step up your game-- order a refreshing hefeweizen (wheat beer) like Hoegarrden or Paulaner served in an attractive tall glass. Even better, opt for a delicious Belgian beer, every bit as sophisticated as a glass of wine and just as versatile with food. However, like wine, avoid playing the snob card. It's unattractive.

Martini
It's a classic for a reason. It's not fruity, meaning you can handle your booze. It's classy, with not an ounce of pretentiousness. A caviat: they're potent, one too many and your great vacation story becomes obscured by your slurring. You've been warned.

Cosmopolitan
Ten years ago, the Cosmo was a perfectly acceptable cocktail for dinner. Now, you look like a Carrie Bradshaw wannabe. It's fine if you like the show, but if it comes off as a TV-show derivative, you risk looking a bit silly.

Scotch
The essential manly man's drink that, paradoxically, work's better in the hand of the ladies. It reflects both refinement and confidence, but it also is more appropriate with certain meals than others. Steak and other hearty foods? Go for it. Comfort food or upscale Mexican? No so much.

Margarita
Speaking of Mexican, its the go-to drink for that most sociable and fun of cuisine. Outside of the confines of such a restaurant, though, and it looks like you're still in college. Its always fine as a starter, but move on to something more "adult" with your meal.

Vodka
Have it straight, with cran, with orange juice, with tonic. It doesn't matter. It's refreshing and always a winner. The same holds true for gin.

Shots
You're at a dinner party, not a kegger. Refrain.

Bourbon
With coke or water, its another certifiable classic libation. With just about anything else (Red Bull), it smacks of desperation. Mint Julep, you ask? It's a lie perpetuated on humanity by the people of Kentucky. Nobody likes them, and they probably never have. Therefore, a dinner order screams "fake."

Champagne and Sparkling Whites
Classy and refined. However, we feel champagne is best reserved for romantic one-on-ones and celebrations. Open bar at a wedding? Knock yourself out.

Again, take all of this with a grain of salt. The most important thing while out on a dinner date is to be yourself. Don't order a drink to impress others. We humans are intuitive creatures, and we generally can see right through it. That being said, take in to account the vibe of the restaurant, the food you will be pairing your drink with, and they company you're keeping. With a little careful consideration, you can't go wrong.

Monday, May 12, 2008

8 at 8 in Playboy

We're so excited to be featured in the June 2008 issue of Playboy magazine. Under the "Advisor" section, the editors list Eight at Eight as the way for the "modern man" to meet women!

We've already been getting a great deal of calls from gentlemen who've seen the article and want to get involved. So, guys-- welcome aboard. Ladies, hang tight. A new batch of wonderful single men are on the horizon.

If you've got single friends looking to meet new people, tell them about us. After gaining exposure with first Oprah and now Hugh Hefner, you can rest assured we're the best value in the matchmaking game!

Saturday, May 10, 2008

Founder of Eight at Eight: Tom Parker - Happy Birthday Eight at Eight! Today we’re turning 9 years old.

The Godfather of 8at8 is Tom Parker a brilliant consultant and creative genius. In 1998 he started 8at8 by developing the trademark, original website and logo. After creating this clever business, he decided to persue other opportunities and sold his interest in 8at8 to me, Sarah Kathryn Smith, in 1999.

Although he doesn’t live in any of our operational cities, he has been a wonderful resource and consultant to me for many years. He is invaluable and I had the opportunity to have a drink with him in Chicago when our business trips overlapped. We talk monthly and everytime I hang up I am energized by his vision for 8at8. Thank you Tom for everything – you are THE BEST. You gave me the opportunity to pursue my dream of being a matchmaker. Creating quality matches has been one of the most rewarading accomplishments in my life. Thank you!

Friday, May 9, 2008

We Missed you in Destin - Eight at Eight's 1st Annual Vacation!

Wow - the trip to Destin was more fun than we ever imagined. Our group of 30+ got along like old friends. We enjoyed a day on the beach, a cocktail cruise, lots of fruity drinks and yummy seafood. A fantastic bunch bonded in Destin, Fl for a 3 day weekend of fun, sun, and lots of making out! To see pictures of the weekend click HERE.

Don't miss the next trip. We're tossing around the idea of taking a ski trip this winter. It will be especially convenient for our Denver chapter. Stay tuned and don't miss it!

*********
"I'm home and back to work today regaling everyone in the office with tales of my trip."

"I had so much fun even beyond smooching on a cute boy I find interesting."

"You have to plan another Eight at Eight vacation. I will go no matter where it is."