Sarah Kathryn offered me an internship for Eight at Eight while I was home for the holidays, I didn’t have to think twice before accepting her offer. I’d seen her advertisements and read several newspaper and magazine articles about the incredible success of her business.
The bright, modern office that I strolled into Monday morning emulates the new age twist on dating that Eight at Eight promises. SK greeted me with an organized schedule of my week; initially overwhelming, but definitely manageable once I’m acquainted with the phone system and member database. Creating Facebook ads targeting single clients, answering the phone (which rang off the hook all day!), and my favorite, calling all the previous male members to touch base were just a few of the tasks she delegated to me on the first day.
Tuesday brought a whole new level of responsibility: lunch at Bones with a potential client! It didn’t take much to realize that I was not a lowly intern; I had already become an integral member of the Eight at Eight team for this week’s sales. I’d like to think it was me, the cute intern, that turned the potential client into an actual client, but I know I can’t take all the credit for winning him over. One signed contract later, it’s obvious that SK knows what she’s doing!
Once we got back to the office, I was in charge of perusing the Atlanta database for current and previous female members, to try and scout someone out for our newest customer. Taking into account our client’s specific requests (a nice-looking woman aged 30-38, no children, non-smoker, big drinker but politically conservative, preferably from the Midwest), I came up with a handful of women to pass along to SK for further review.
On Wednesday, I reviewed my Facebook ads to see which ones were performing the best. I scrapped the ones that hadn’t been clicked yet and created additional ads with similar text but more alluring images. My last assignment was to help SK sell some old office electronics on Craigslist. I researched the products, typed up informative reviews, and determined a price for each item.
After three short (but sweet!) days, I’m headed back to the University of Michigan to finish up my sophomore year. I can’t wait to try out some of the dating tips I learned over the week! Watch out, bars, here I come!
Wednesday, December 30, 2009
Tuesday, December 22, 2009
Monday, December 21, 2009
Spread the Love - Creative Marketing Ideas from Eight at Eight
Running a small company takes chutzpah and creative shoe-string marketing ideas right? We've come up with some strange ones over the years.
The two guaranteed elements of a successful marketing stunt: Alcohol and Beautiful Women.
So on a freezing fall afternoon Sarah Kathryn, Kaitlyn, and Catherine hit the Decatur Beer Festival to mix and mingle. The t-shirts generated a lot of interest and we were able to successfully recruit new members.
Got any creative ideas you want to share? Please send them our way!
The two guaranteed elements of a successful marketing stunt: Alcohol and Beautiful Women.
So on a freezing fall afternoon Sarah Kathryn, Kaitlyn, and Catherine hit the Decatur Beer Festival to mix and mingle. The t-shirts generated a lot of interest and we were able to successfully recruit new members.
Got any creative ideas you want to share? Please send them our way!
Monday, December 14, 2009
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